Finding your niche

Browsing through digg.com today I came across this article http://www.ridelust.com/the-9-detroit-auto-brands-wed-miss-the-least/
about GM and their brands.

They do have too many brands, but the real problem is each of their
brands are too similar. The difference between the cars from the
brands is not distinct enough. This is the problem with the US
automakers is not they they don’t make quality cars it is that they
don’t know how to create a product to a specific niche. In todays
market there is simply too much choice for a consumer. The more you
can narrow down your product’s audience the more of a chance of
selling it.

I run into this with my own work. When I submit for a show or a
residency I don’t just send out applications and money to any show, I
research the juror and try to find thematic shows in order to maximize
my acceptance.